iSYNERGY was founded in 2008 by Dato’ Lawrence Teo, who drew on his marketing expertise to spot an, opportunity in the market to provide a marketing solution that was cost effective, efficient and mutually beneficial to both the advertisers and affiliates

In 2009, the company launched its first affiliate marketing campaign and following the success of several subsequent campaigns, its affiliate marketing platform, Affiliate Junction (AJ,) was launched in 2010.

Today, AJ is Malaysia’s leading and premier affiliate network with more than 30,000 affiliates and 2,500 advertisers on the platform. Through AJ, advertisers are able to leverage on the platform’s affiliates as marketeers who promote their products and services to the intended target audience, and in return the affiliates earn commission for their successful marketing efforts. Promotional activities are carried out by affiliates through a range of online and offline channels.

Also launched in 2010 is AJ’s anchor affiliate program, the MY Smart Shopper (MSS), which falls under the retail business segment. The retail affiliate program leverages on MyKad, the Malaysian national identity smart card, as the member ID. Users must first register their MyKad via affiliates or the program’s website to become a member. Once they have become a member, they are able to enjoy a range of rewards and offers when they shop at any of the participating advertisers’ offline/online outlets.

On the back of the success of AJ and MSS, I Synergy Holdings Berhad was incorporated and gets officially listed on the National Stock Exchange of Australia (NSX) in August 2015.

In 2016, MSS’ online shopping platform was launched. Through the introduction of the online platform, MSS now offers both offline and online affiliate marketing solutions for the platform’s retail advertisers.

Building on its established presence in the retail sector, iSYNERGY expanded its affiliate program offerings which cater to different business segments.

As part of its international expansion strategy, PT Inovatif Sinergi Internasional was incorporated in Jakarta, Indonesia and simultaneously, Affiliate Junction Indonesia was launched. Soon after, AJ Indonesia first affiliate program was introduced, the MY Smart Shopper Indonesia (MSS ID), an offline and online retail affiliate program.

I Synergy Group Limited was successfully listed on the Australian Securities Exchange (ASX Code: IS3) in March 2017. The listing is a momentous milestone for the company as it aligns with its business strategy to expand its operations and network into different countries in Southeast Asia.

In 2018, iSYNERGY became a Shariah-Compliant organisation upon receiving the MS 1900:2014 Shariah-Based Quality Management Systems certification from SIRIM QAS International Sdn Bhd. Furthermore, this achievement led to iSYNERGY being recognised in the Malaysia Book of Records