Our Team

Our Team

Board of

Ilmars Draudins

Non-Executive Chairman

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Dato’ Lawrence Teo

Managing Director / Group CEO

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Morgan Barron

Non-Executive Director

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Will Ong

Director - International
Business Operation

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Lennon Chu

I Synergy

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YD Leong

Vice President -
Strategic Growth
& Business Development

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Angus Chong

Director -
Organisational Development

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Sam Kuan

Chief Financial

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Luke Derbyshire

Director -
Investor Relations

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Daniel Chew

Head of Affiliate

Mavis Wong


Jolini Jothi

Human Resources

Norizan Khamis

Affiliate Operations

Herwan Pami

Affiliate Support

Sheikh M. Aiman

Corp. Comm/Investor
Relations Manager

  • Ilmars Draudins

    Non-Executive Chairman

    With a career spanning over 25 years in the service and information technology sectors, plus another 20 years of investment banking experience, Ilmars has used his expertise as a base to assist many high growth companies to develop the appropriate strategies and raise the necessary capital. He has been instrumental in increasing the growth and development of many successful organisations.

  • Dato’ Lawrence Teo

    Managing Director

    Dato’ Lawrence Teo is the founder of iSYNERGY. His innovation in introducing the concept of affiliate marketing in Malaysia marks him as the pioneer of the Malaysian affiliate marketing industry. Dato’ has over 13 years of experience in creative and strategic planning where he specialises in the integration of affiliate marketing solution to businesses. As an innovative entrepreneur; Dato’ Lawrence has significant presence in the brick & mortar business industry and he has been featured on various national media outlets to share his expertise and views on the industry.

    Dato’ is an active member of the Malaysian Retail Chain Association (MRCA) and has strong networks within the retail industry. Dato’ is also an adviser to a prominent Malaysian angel investment platform. For his outstanding leadership, achievements and business excellence, Dato’ Lawrence has been awarded with various prestigious awards:

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    Top Nominee for Emerging Entrepreneur Category of EY Entrepreneur of The Year™ (EOY) Malaysia Awards 2014.

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    Top 10 in Junior Chamber International (JCI) Creative Young Entrepreneur Award 2014.

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    Winner of Global Leadership Awards 2014: Master Class Entrepreneur of the Year.

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    Winner of Most Promising Entrepreneurship Award in Asia Pacific Entrepreneurship Award (APEA) 2013.

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    Winner ASEAN Outstanding Business Award (AOBA) 2013: Master Class Award – Emerging Entrepreneur of the Year.

  • Morgan Barron

    Non-Executive Director

    Morgan has over 15 years of experience performing director and advisor roles for ASX listed companies across a broad range of sectors. He has been involved in numerous capital raising, corporate restructures, mergers, acquisitions, divestments and recapitalisations. Morgan has a Commerce degree from The University of Western Australia and is a Chartered Accountant. He is a partner of Ventnor Captal and Ventnor Securities and is currently a Non-Executive Director of Latitude Consolidated Limited (ASX:LCD).

  • Will Ong

    Director – International Business Operation Division

    With over 8 years of hands-on experience in business operations and project development & management in various industries, Will is an all-rounder leader and goal achiever. He is experienced in developing and expanding new regional markets in South East Asia – including Philippines, Singapore, Brunei, Vietnam, and Thailand. Will is integral in leading the development of all the group’s subsidiary companies and execution of multifaceted business strategies.

  • Lennon Chu

    CEO – I Synergy International

    Lennon has years of experience in both technology start-ups and listed corporations where he was the team leader in building several companies sales and marketing teams, as well as developing and coordinating their sales channels. Lennon plays the lead role in ISI as he administrates the company’s daily operations as well as formulates business strategies to oversee their executions.

  • YD Leong

    Vice President – Strategic Growth & Business Development

    YD is a marketing professional with over 10 years of hands-on experience in business development and marketing communications. Resourceful and self-motivated, YD’s mastery is in leading and growing different business units, especially in partnership development and operations. YD is an all-rounder who constantly strives to deliver the highest quality work, ensuring the company reaches greater heights of excellence.

  • Angus Chong

    Director – Organisational Development

    With professional experience in Human Resources spanning 21 years, Angus’s prowess and expertise in his chosen field is exceptional- he has held numerous managerial positions, notably as a General Manager in Eduspec Holdings Berhad, in which he was instrumental to numerous key achievements due to his skills in managing and facilitating the professional development of the company staff. As the Director of Organisational Development in iSYNERGY, Angus is dedicated in ensuring a significant increase in productivity of the team members, particularly the emerging leaders, thus unequivocally ensuring a strong future growth for the company.

  • Sam Kuan

    Chief Financial Officer

    With previous working experience in positions such as the Senior Manager of the Audit Assurance Division in Crowe Horwath Malaysia and Associate Manager in Finance – Analytics & Central MIS team at DBS Bank Hong Kong, Sam has over 13 years of experience in the financial field. He is skilled at financial and strategic management as well as assessing the design and operating effectiveness of the Company’s significant business processes. As the Chief Financial Officer of iSYNERGY, Sam is responsible for the Company’s overall financial reporting and strategy as well as long-range business planning and management.

  • Luke Derbyshire

    Director – Investor Relations

    Luke 18-year career includes senior investor relations and corporate affairs roles in Perth, London and Melbourne, as well as a fulfilling specialist commentary roles on radio and contributing opinion articles for news and business publications. An excellent writer and modern thinker on the latest communication trends, Luke works with companies to raise their profiles through identifying and drafting compelling content. Specialising in technology, digital media and the resource sectors, he has been integral in developing integrated media and investor relations programs for companies operating around Australia. He graduated with a Bachelor of Public Relations and journalism major from Deakin University in Victoria in 1999, and has been a member of the Public Relations Institute of Australia.