- Incorporation of iSYNERGY in Malaysia by Dato’ Lawrence Teo
- Initiates affiliate marketing campaigns featuring Cathay Cineplexes, Tune Talk, Clara International and Thomas & Guys
- Launch of Affiliate Junction (AJ)
- Launch of AJ’s anchor affiliate program: MyKad Smart Shopper (MSS)
- ASEAN Most Recognised Brand Award 2010
- Establishes AJ’s first business centre in Kuala Lumpur
- AJ reaches 1,000 affiliate base
- Achieve MSC status: a recognition by the Malaysian government as the industry’s technology pioneer
- Establishes AJ’s first business centre in East Malaysia
- International Standard Quality Award 2012 – Quality Brand Category
- Asia Pacific International Entrepreneur Excellence Award 2012 – Excellence Product Award
- SME Recognition Award 2013 – SME Innovation Excellence Award
- Golden Eagle Award 2013 – Emerging Eagle Award
- AJ reaches 10,000 affiliate base
- AJ affiliate programs’ users reach 1,000,000
- Star Business Awards 2014 – Most Promising Award
- Golden Eagle Award 2014 – Excellent Eagle
- I Synergy Holdings Berhad officially lists on the National Stock Exchange of Australia (NSX)
- MY Smart Shopper’s 1st rebranding exercise
- AJ affiliate programs’ users reach 2,000,000
- Fourteen AJ business centres established all across Malaysia
- Launch of MSS’ online shopping platform
- iSYNERGY’s 1st rebranding exercise
- Affiliate Junction’s 1st rebranding exercise
- Collaborates with Malaysia’s apex cooperative, ANGKASA
- Incorporation of PT Inovatif Sinergi Internasional and launch of Affiliate Junction Indonesia
- I Synergy Group Limited has been officially listed on the Australian Securities Exchange (ASX Code: IS3)
- Launch of MY Smart Shopper Online Indonesia, AJ Indonesia’s online retail affiliate program
- MY Smart Shopper’s 2nd rebranding exercise
- Becomes a Shariah-Compliant organisation upon receiving the MS 1900:2014 Shariah-Based Quality Management Systems certification from SIRIM QAS International Sdn Bhd
- The company receives recognition from the Malaysia Book of Records for being the first affiliate marketing organisation to obtain the certification
- Minimum one business centre located in each state in Malaysia
- Affiliate Junction’s 2nd rebranding exercise
- Launch of MSS Pay, MY Smart Shopper’s own e-wallet, in Q3 2019
- MSS Indonesia begins its offline operations, hence completing the retail affiliate program offline and online ecosystem in Indonesia
- MY Smart Shopper’s 3rd rebranding exercise
iSYNERGY was founded in 2008 by Dato’ Lawrence Teo, who drew on his marketing expertise to spot an, opportunity in the market to provide a marketing solution that was cost effective, efficient and mutually beneficial to both the
advertisers and affiliates
In 2009, the company launched its first affiliate marketing campaign and following the success of several subsequent campaigns, its affiliate marketing platform, Affiliate Junction (AJ,) was launched in 2010.
Today, AJ is Malaysia’s leading and premier affiliate network with more than 25,000 affiliates and 1,000 advertisers on the platform. Through AJ, advertisers are able to leverage on the platform’s affiliates as marketeers who promote their products and services to the intended target audience, and in return the affiliates earn commission for their successful marketing efforts. Promotional activities are carried out by affiliates through a range of online and offline channels.
Also launched in 2010 is AJ’s anchor affiliate program, the MyKad Smart Shopper (MSS), which falls under the retail business segment. The retail affiliate program leverages on MyKad, the Malaysian national identity smart card, as the member ID. Users must first register their MyKad via affiliates or the program’s website to become a member. Once they have become a member, they are able to enjoy a range of rewards and offers when they shop at any of the participating advertisers’ offline/online outlets.
The company then developed and launched the Retail Network Affiliate Program (RNAP) in 2014. RNAP offers retailers a well-established network of affiliates to promote and refer their brands and help recruit new partners for their business expansion. The launch of RNAP helped build AJ’s affiliate base to 10,000 affiliates by the end of 2014.
On the back of the success of AJ and the MSS and RNAP affiliate programs, I Synergy Holdings Berhad was incorporated and gets officially listed on the National Stock Exchange of Australia (NSX) in August 2015.
In 2016, MSS’ online shopping platform, Smart$aver, was launched. Through the introduction of Smart$aver, MSS now offers both offline and online affiliate marketing solutions for the platform’s retail advertisers.
Building on its established presence in the retail sector, iSYNERGY expanded its affiliate program offerings which cater to different business segments. The affiliate programs are Sports Access Network: Fit Tix (sports and recreation), Hot-Assist Affiliate Program (assistance services), GetDoc Affiliate Program (health and wellness) and OPPO Affiliate Program (telecommunications).
As part of its international expansion strategy, PT Inovatif Sinergi Internasional was incorporated in Jakarta, Indonesia and simultaneously, Affiliate Junction Indonesia was launched. Soon after, AJ Indonesia first affiliate program was introduced, the Smart$aver Indonesia, an offline and online retail affiliate program.
I Synergy Group Limited was successfully listed on the Australian Securities Exchange (ASX Code: IS3) in March 2017. The listing is a momentous milestone for the company as it aligns with its business strategy to expand its operations and network into different countries in Southeast Asia.
Golden Eagle Award
- Winner of Excellent Eagle Award in Golden Eagle Award 2014, No. 2 in position out of a 100 Excellent Eagle winners
- Winner of Emerging Eagle Award in Golden Eagle Award 2013
The Star Business Awards
- Winner of Most Promising Award in Star Business Awards (SOBA) 2014
- Finalist for Best Innovation Category of Star Business Awards (SOBA) 2014
- Top 10 Finalist for Best Innovation of The Star Outstanding Business Awards (SOBA) 2013
SME Recognition Award (SMERA)
- Winner of SME Innovation Excellence Award in SME Recognition Award 2013
Asia Pacific International Entrepreneur Excellence Award
- Winner of Excellence Product Award 2012
International Standard Quality Award
- Winner of International Standard Quality Award 2012 for Quality Brand category
Asean Retail Franchise Federation
- ASEAN Most Recognized Brand Award 2010