iSYNERGY provides affiliate marketing solutions to advertisers, to enable them to leverage on cost-effective and performance-based marketing channels and strategies. The company’s solutions and programs mean advertisers can harness valuable consumer data, drive sales and increase their return on investment.
Through its leading affiliate network of more than 40,000 affiliates, iSYNERGY connects businesses with their intended target audience to drive product awareness and increase sales. Furthermore, its leading support system provides a broad range of resources and tools to help affiliates and advertisers reach their business objectives.
Affiliate Marketing Platform
VTRAKis iSYNERGY's affiliate marketing platfom which was established in 2010, it offers advertisers and affiliates a unified platform to conduct performance based marketing, where performance is rewarded.
By using VTRAK, advertisers offer commission to affiliates in exchange for marketing their products and services to users through affiliate marketing.
In fact, VTRAK records and reports on each campaign's effectiveness, giving advertisers with vital information. Affiliates receive organised training and assistance to maximise their potential. Through the VTRAK methodology and emphasis on Learn, Earn, and Grow.
Benefits for Advertisers:
- The network offers advertisers a wealth of benefits, with the ultimate end result being a desired sale or lead. Through the network, advertisers are provided with access to high-value customers through the targeting efforts of affiliates.
- They are able to reduce the risk of high advertising cost as they only pay for the desired result (a sale or a lead) as part of the performance marketing model.
- The platform affords for straightforward implementation of a campaign and can offer advertisers valuable insights into consumer purchasing behaviour to inform future campaign decisions.
- The return on investment (ROI) delivered through performance marketing enables advertisers to reinvest into other customer acquisition methods and, in turn, increase their marketing and sales capacity and results.
Benefits for Affiliates:
- An affiliate marketing platform that provides affiliates with access to a variety of suitable campaigns and programs and can significantly bolster their lead generation.
- Through the platform, affiliates gain access to a large base of advertisers and merchants seeking promotional activities, significantly increasing their income opportunity and ability to build relationships and reputation with advertisers for future campaigns.
- VTRAK also provides affiliates with a one-stop platform and dashboard to actively manage and track their commission earnings from promotional activities.
- VTRAK is different to other affiliate marketing programs as it offers structured training, education and coaching through VTRAK Academy as well as around the clock access and support.
- Real-time tracking and insight
Affiliates can view all activities in real time. When a transaction occurs, it is securely recorded in the system and the affiliate is provided instant insight on their progress and performance through their own portal and dashboard.
- Effective communication tools
VTRAK is equipped with software that allows affiliates to effectively and efficiently connect with advertisers and consumers.
- Payment management
Successful affiliate promotional activities are incentivised by advertisers and iSYNERGY provides a secure tool to manage the entire process. The system incorporates a payment capability that enables advertisers to efficiently reward affiliates for successful transactions.
- Effective advertiser targeting
Advertisers using VTRAK are categorised by industry. Consumers using VTRAK are categorised by demography. Through filtering options and sophisticated search capabilities, affiliates are able to effectively target consumers and participate in campaigns that are well suited to their areas of expertise.
- Database analysis
All data procured by affiliates on advertisers and consumers is systematically and securely documented on a centralised database. Affiliates are then provided with the functionality to analyse previous campaigns to improve their services and make informed future business decisions.