Our Team

Our Team

Board of

Ilmars Draudins

Non-Executive Chairman

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Dato’ Lawrence Teo

Managing Director / Group CEO

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Morgan Barron

Non-Executive Director

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Will Ong

Director - International
Business Operation

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Lennon Chu

I Synergy

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Angus Chong

Director -
Organisational Development

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Datin Kelly Lau

Vice President
- Marketing

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Shuk Huay Koh

Chief Information

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Ray Lee

Chief Technology

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Sam Kuan

Chief Financial

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Ong Poh Seng

General Manager

Daniel Chew

Head of Affiliate

Muhammad Hibatul Muqlis

Head of
Shariah Department

Norizan Khamis

Affiliate Operations

Herwan Pami

Affiliate Support

Mavis Wong


Nazrudin Ismail

MSS Offline
Operations Manager

Ivan Wong

MSS Online
Operations Manager

Jolini Jothi

Human Resources

  • Ilmars Draudins

    Non-Executive Chairman

    With a career spanning over 25 years in the service and information technology sectors, plus another 20 years of investment banking experience, Ilmars has used his expertise as a base to assist many high growth companies to develop the appropriate strategies and raise the necessary capital. He has been instrumental in increasing the growth and development of many successful organisations.

  • Dato’ Lawrence Teo

    Managing Director

    Dato’ Lawrence Teo is the founder of the iSYNERGY Group of Companies. His innovation in introducing the concept of affiliate marketing in Malaysia marks him as the pioneer of the Malaysian affiliate marketing industry. Dato’ Lawrence has over 14 years of experience in creative and strategic planning where he specialises in the integration of affiliate marketing solution to businesses. As an innovative entrepreneur; Dato’ Lawrence has significant presence in the brick and mortar business industry and he has been featured on various national media outlets to share his expertise and views on the industry.

    Dato’ Lawrence’s vision for the growth iSYNERGY is to expand and diversify the business both locally and regionally across Southeast Asia markets. To further this vision, he successfully listed the parent company of iSYNERGY, I Synergy Group Limited, on the Australian Securities Exchange (ASX: IS3) on 30 March 2017.

    For his outstanding leadership, achievements and business excellence, Dato’ Lawrence has been awarded with various prestigious awards:

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    Top Nominee for Emerging Entrepreneur Category of EY Entrepreneur of The Year™ (EOY) Malaysia Awards 2014.

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    Top 10 in Junior Chamber International (JCI) Creative Young Entrepreneur Award 2014.

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    Winner of Global Leadership Awards 2014: Master Class Entrepreneur of the Year.

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    Winner of Most Promising Entrepreneurship Award in Asia Pacific Entrepreneurship Award (APEA) 2013.

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    Winner ASEAN Outstanding Business Award (AOBA) 2013: Master Class Award – Emerging Entrepreneur of the Year.

  • Morgan Barron

    Non-Executive Director

    Morgan has over 15 years of experience performing director and advisor roles for ASX listed companies across a broad range of sectors. He has been involved in numerous capital raising, corporate restructures, mergers, acquisitions, divestments and recapitalisations. Morgan has a Commerce degree from The University of Western Australia and is a Chartered Accountant. He is a partner of Ventnor Captal and Ventnor Securities and is currently a Non-Executive Director of Latitude Consolidated Limited (ASX:LCD).

  • Will Ong

    Director – International Business Operation Division

    With over 8 years of hands-on experience in business operations and project development & management in various industries, Will is an all-rounder leader and goal achiever. He is experienced in developing and expanding new regional markets in South East Asia – including Philippines, Singapore, Brunei, Vietnam, and Thailand. Will is integral in leading the development of all the group’s subsidiary companies and execution of multifaceted business strategies.

  • Lennon Chu

    CEO – I Synergy International

    Lennon has years of experience in both technology start-ups and listed corporations where he was the team leader in building several companies sales and marketing teams, as well as developing and coordinating their sales channels. Lennon plays the lead role in ISI as he administrates the company’s daily operations as well as formulates business strategies to oversee their executions.

  • Angus Chong

    Director – Organisational Development

    With professional experience in Human Resources spanning 21 years, Angus’s prowess and expertise in his chosen field is exceptional- he has held numerous managerial positions, notably as a General Manager in Eduspec Holdings Berhad, in which he was instrumental to numerous key achievements due to his skills in managing and facilitating the professional development of the company staff. As the Director of Organisational Development in iSYNERGY, Angus is dedicated in ensuring a significant increase in productivity of the team members, particularly the emerging leaders, thus unequivocally ensuring a strong future growth for the company.

  • Datin Kelly Lau

    Vice President – Marketing

    With over 13 years of hands-on experience in marketing under her belt, Datin Kelly has continuously affirmed her position as a key creative force in various successful business undertakings in the Asia Pacific region, specifically China, Hong Kong, the Philippines and Indonesia.

    Driven by her passion to be in a business environment that provides globally competitive challenges, she was entrusted by a multinational corporation to undertake a full spectrum of marketing activities from 2006 until 2012, including development of new range of consumer goods, brand strategy management, customer segmentation, pricing strategy, market research and market expansion. Among her notable achievements were the launching of a new product category that became the market category leader in Indonesia; being the key driver in propelling a company’s sales growth of over 60% in Hong Kong and the person in charge with setting up an export department as well the creation and development of both local and international key markets around the Asia Pacific region.

    She was also the person in charge in steering strategic business development and the formation of a marketing department for a reputable construction and development corporation.

    As the company’s Chief Marketing Officer, Datin Kelly is solely responsible for the planning and execution of strategic marketing plans. She ensures that core structures, systems, competencies and values are developed and implemented to achieve the company’s goals and strategies.

    Datin Kelly holds a Bachelor’s Degree in Commerce (double major in marketing and international business) from Charles Sturt University.

  • Shuk Huay Koh

    Chief Information Officer

    Shuk Huay is the founder and CEO of a boutique software development firm. She was the Chief Product Officer of a travel technology firm and her past experience in the tech industry involves the ideation of a decentralised booking platform and various technological products for over 30 clients. Her current role at iSYNERGY as Chief Information Officer puts her in charge of iSYNERGY’s technological road map and value offerings that will be rolled out in the near future.

  • Ray Lee

    Chief Technology Officer

    A graduate of Monash University, Ray co-founded his own software development company while earning his degree in Computer Science. He has extensive experience with various technology stacks and has been a programmer since the age of 13. Ray has managed complex solution designs including cloud-based applications, blockchain application development, lightning network and smart contracts on the Ethereum blockchain. As the Chief Technology Officer of iSYNERGY, he now heads the development team and oversees all development processes within the company.

  • Sam Kuan

    Chief Financial Officer

    With previous working experience in positions such as the Senior Manager of the Audit Assurance Division in Crowe Horwath Malaysia and Associate Manager in Finance – Analytics & Central MIS team at DBS Bank Hong Kong, Sam has over 13 years of experience in the financial field. He is skilled at financial and strategic management as well as assessing the design and operating effectiveness of the Company’s significant business processes. As the Chief Financial Officer of iSYNERGY, Sam is responsible for the Company’s overall financial reporting and strategy as well as long-range business planning and management.