Derrick De Souza

Non-Executive Director

Derrick De Souza has a Bachelor of Accountancy from the University of Singapore (1976) and has successfully completed the Executive Development Year program run jointly by the Institute of Corporate Managers, Secretaries and Administrators and the University of New South Wales (1989). He has also completed the 2 year post graduate Diploma in Applied Finance and Investment of the Securities Institute of Australia recognised by the Australian banking and finance industry and the Post Diploma in Financial Services (Financial Planning) recognised by the financial planning and wealth management industry in Australia. Derrick is an associate member of CPA Australia.

Derrick is a consultant to businesses for the past 17 years and his work experience includes working in various capacities in accounting, Australian and international taxation, auditing, international banking, insurance, mergers and acquisitions, corporate restructuring for stock market listings, valuations and strategic planning and financial advisory. He has worked in banking and finance in Singapore, Malaysia, London, Korea, Hong Kong, and Australia. He advises Asian clients on in-bound Australian investments and Australian clients on out-bound off-shore business investments.

From 2006 to 2013 Derrick was the Managing Partner of a mid-tier Accounting practice in Sydney. He is currently a non-executive director of Timah Resources Limited (ASX code: TML) and of Actcelerate Investment Group Ltd (NSX code: AIG) and several private companies in Australia and has listed company board experience. Derrick is a Registered Tax Agent with the Australian Tax Agents Board and also holds a New South Wales Real Estate Licence.

Jeffrey Lee

Non-Executive Director

Jeffrey holds degrees in law and accounting and has been a practising lawyer in Sydney, Australia for more than 30 years. He established the law firm of Comasters in 1994 and has been serving high net worth clients including major corporations, in the areas of corporate law, property law, litigation, immigration law, family law, probate and other legal areas. Jeffrey is also a Notary Public. Apart from English proficiency, he reads, writes and speaks Malay and Indonesian and speaks Hokkien, Mandarin and Cantonese. Jeffrey served for three years as president of the Australian Malaysian Singaporean Association. His interests include Asian history, health fitness and computer technology.

Datin Kelly Lau

Executive Director

With over 13 years of hands-on experience in marketing under her belt, Datin Kelly has continuously affirmed her position as a key creative force in various successful business undertakings in the Asia Pacific region, specifically China, Hong Kong, the Philippines and Indonesia.

Driven by her passion to be in a business environment that provides globally competitive challenges, she was entrusted by a multinational corporation to undertake a full spectrum of marketing activities from 2006 until 2012, including development of new range of consumer goods, brand strategy management, customer segmentation, pricing strategy, market research and market expansion. Among her notable achievements were the launching of a new product category that became the market category leader in Indonesia; being the key driver in propelling a company’s sales growth of over 60% in Hong Kong and the person in charge with setting up an export department as well the creation and development of both local and international key markets around the Asia Pacific region.

She was also the person in charge in steering strategic business development and the formation of a marketing department for a reputable construction and development corporation.

As the company’s Executive Director, Datin Kelly currently leads the planning and execution of business and marketing strategies. She ensures that core structures, systems, competencies and values are developed and implemented to achieve the company’s goals and strategies.

Datin Kelly holds a Bachelor’s Degree in Commerce (double major in marketing and international business) from Charles Sturt University.

Ong Yew Chee

Non-Executive Director

A strong believer in the importance of hard work, dedication, teamwork, effective communication and process improvements in the workplace, Mr Ong Yew Chee had served for more than 34 years in the Government. He joined the cream of the Civil Service, the Administrative and Diplomatic Service in 1986 serving for more than 13 years in the Economic Planning Unit (EPU) of the Prime Minister’s Department. Being in the EPU, he was involved in the formulation of the 6th. and 7th. Malaysia Plan covering the sectors of Information Technology, Science & Technology, Tourism and Mining. He was the desk officer involved in the formulation and development of Malaysia’s far sighted Multimedia Super Corridor project. His last post in the EPU was as the Principal Assistant Director at the Energy Section involved in the privatisation and development of the electricity sector in Malaysia. While in the EPU, he had the opportunities to undergo various training and attended many international meetings and conferences. He was awarded a scholarship by the Japanese Government to study in Japan for his Masters Degree in Economics in 1995.

His next pinnacle in the Civil Service was when he joined the Malaysia External Trade Development Corporation (MATRADE), Ministry of International Trade and Industry in October 2000. He was given the opportunity to be posted as Malaysia’s Trade Commissioners, firstly in Shanghai from 2002-2005 and thereafter in Sydney, Australia in 2006-2010. His last post was as the Senior Director, China & East Asia Section, International Partnership & Market Access Division entrusted to promote export opportunities in key markets of China, Hong Kong, Japan and South Korea. While in Matrade, Mr Ong Yew Chee had been actively involved in the formulation of export strategies and initiatives for various products and services like business and professional services, construction services and building materials, food and beverages. Many exporters had benefited from his service as the Trade Commissioner and also the various promotional efforts initiated by him in several important markets, especially in China, Hong Kong, Japan, South Korea, Australia and New Zealand.

Mr Ong Yew Chee’s exemplary service in both EPU & MATRADE had been duly recognized as he was awarded the Excellence Service Award by EPU in 1998 and MATRADE in 2009. He was also accorded with the Ahli Mangku Negara (AMN) and the Kesatria Mangku Negara (KMN) awards from His Majesty Yang Di Pertuan Agong in 2011 and 2019, respectively.

Dato’ Mohammad Yazid Bin Daud

Director-Chief Executive Officer

Dato’ Yazid is one of the premier affiliate marketing entrepreneurs in iSYNERGY’s affiliate marketing platform, Affiliate Junction. He has extensive experience in sales and marketing, with achievements of training and leading high-achieving entrepreneurs in the affiliate marketing field. His previous experience includes serving in the Shah Alam City Council from 2001 until 2008, reaching the position of an assistant director. Dato’ Yazid pursued his tertiary education in the field of Sharia & Law at University Al-Azhar in Cairo, Egypt.

Will Ong

Chief Business Officer

With over 8 years of hands-on experience in business operations and project development & management in various industries, Will is an all-rounder leader and goal achiever. He is experienced in developing and expanding new regional markets in South East Asia – including Philippines, Singapore, Brunei, Vietnam, and Thailand. Will is integral in leading the development of all the group’s subsidiary companies and execution of multifaceted business strategies.

Lennon Chu

Chief Operations Officer

Lennon has years of experience in both technology start-ups and listed corporations where he was the team leader in building several companies sales and marketing teams, as well as developing and coordinating their sales channels. Lennon plays the lead role in ISI as he administrates the company’s daily operations as well as formulates business strategies to oversee their executions.

Mohd Najmi Bin Mohd Sulaiman

Director

Najmi is a graduate of University Teknology Malaysia and holds a Bachelor’s Degree in Electrical Engineering. He has always been business-minded and was involved in various small ventures during university days, such as car rental and selling clothes and bags online. Upon graduation in 2012, Najmi started his venture in Affiliate Junction (AJ) full-time and never looked back. He has never worked for anyone but himself. Being a dedicated leader in AJ, he has contributed to nurturing more than 6,000 entrepreneurs in Malaysia and Indonesia to date.

Over the years, he has achieved significant achievements in AJ, such as Umrah Challenge 2014, Istanbul Challenge 2015 and Annual Top 10 Regional Sales 2015 & 2016, to name a few. Today, he is an accomplished speaker and trainer in AJ and continues his contributions to guide aspiring leaders achieve more than him.

Hj. Isharizat Bin Ibrahim

Director

Isharizat is the pioneer affiliate marketing entrepreneur in iSYNERGY’s affiliate marketing platform, Affiliate Junction. With more than 10 years of experience in the field, he has developed an expansive business network consisting of affiliates and retailers, primarily in the northern region of Peninsular Malaysia. Isharizat first began his career in the field of mechanical engineering from the year 2001 until 2006. His previous ventures also include starting a business in the F&B and education industries. Graduated in 2001, Isharizat has a bachelor’s degree in mechanical engineering from University Tenaga Nasional, Malaysia.

Mohd Hafiz Bin Che Rose

Director

Hafiz is one of the premier affiliate marketing entrepreneurs in iSYNERGY’s affiliate marketing platform, Affiliate Junction. He has hands-on experience in the banking and financial industries, and developed a forte in wealth management. With consistent top sales performance, he also performs as a prominent advisor, speaker and trainer in Malaysia’s affiliate marketing industry. In 2005, Hafiz graduated with a diploma in mechanical engineering from Polytechnic Dungun, Terengganu.